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Premier Healthcare is the largest multi-specialty healthcare provider group in southern Indiana. With 24 unique specialties, Premier Healthcare must focus its attention on multiple audiences. Rosenplot Design has helped Premier Healthcare achieve a higher level of brand recognition, both for its provider group and its individual subspecialties by speaking directly to each type of user. |
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As with any healthcare group, there are procedures that require a referral and those that are customer-facing. Rosenplot Design started with the public, "gateway" services as a way to make potential patients aware of the range of services provided. Through targeted campaigns for their urgent care clinic, colonoscopy clinic, orthopedic and sports medicine providers,
Rosenplot Design helped Premier Healthcare speak to specific audiences and provide solutions to problems that affect them on an immediate basis. Rosenplot Design helped develop unique brand identities for each customer-facing provider group, remaining consistent to the corporate brand while introducing individual identities.
Through the addition of a quarterly newsletter, in-office video monitors, enhanced websites, and multiple cross-branded print pieces, awareness of Premier Healthcare's peripheral services has improved.
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| graphic design • marketing strategies & brand identity • website design and maintenance • social media management • multimedia |
| P.O. Box 1083 • Bloomington, IN 47402-1083 • p 812.822.2077 • f 812.822.1179 • e jeff@rosenplotdesign.com |
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